We will incorporate a number of search engine optimization features to ensure your site is indexed by the Internet search engines. Our search engine optimization features include:
Web Addresses – RLT will implement automatic Web rewriting. This is extremely important for database driven web portals. It ensures that each page of the site can be indexed by Internet Search Engines. Each page of the site will have a unique, search engine friendly Web address designed for optimal search engine indexing.
Title Tags – RLT will incorporate automatic page title writing. This helps search engines to index every page of the r site. Each page will have a unique title.
Meta Description Tags – RLT will include meta description tags on every page. These are used by search engines, in conjunction with the page content, to determine the topic and focus of the page. These descriptions are used by some search engines to provide a snippet of the page content.
Meta Keyword Tags – Although not used by Google and MSN, Yahoo still uses keywords to help index content. RLT will include relevant and unique keyword tags on each page of the site.
Image Alt Tags – A unique alt tag for each image on the site to aid search engine indexing.
Advanced Search Engine Optimization – RLT can also implement this optional feature to monitor and fine tune page elements on an ongoing basis. Please see our separate section on Advanced Search Engine Optimization for more details.
RLT’s web-based content management system (CMS) allows you to add, delete, or update the web portal at any time through a web browser connected to the Internet. You will be able to select the site and (e.g., one of the operating groups) to edit, as well as, the language to be modified. You will be able to add new pages or sections, move pages from section to section, and delete any pages that are no longer useful. The CMS is particularly beneficial if you expect to make frequent changes to non-dynamic pages. RLT will provide you with a password protected administration screen which will give the administrators access to all pages in the site. RLT will include an access rights feature so that selected administrators will only be able to modify content under their control. Using the CMS, it is very easy much like using a word processor. You can enter text as if you were typing into the Word Document. You can apply bold or italic fonts, change font sizes and add photos or images anywhere on the page. When you add a new section or sub-section, it will automatically appear in the site navigation. The CMS can be accessed at any time. All you need is a browser and an Internet connection. RLT provides complete training for administrators.
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